TikTok is banning users who have posted violent and porn videos as their profile pictures.
The #dontsearchthisup craze – which has almost 50 million views – have seen users bypassing moderation and then promoting offending profiles. The app lets users use videos as their profile picture instead of a still image.
The accounts in question don't have any videos uploaded besides the clips in the profile box, with thousands of followers waiting to see the next shocking video.
A TikTok spokesman said: "We have permanently banned accounts that attempted to circumvent our rules via their profile photo and we have disabled hashtags including #dontsearchthisup.”