Reality star Kim Kardashian has renamed her shapewear - and she made very sure her name features prominently in it.
After getting massive backlash for cultural appropriation when she originally named her shapewear Kimono, Kim has now renamed it - wait for it - Skims.
But the mom of four may have stepped in it again. After her announcement on Instagram, mense were quick to point out the photo that was used seems to be a photoshopped rush job.
In the image, Kim is posing in one of her Skims, together with other models wearing her underwear line in a variety of shades, styles and shapes, while the models themselves represent a range of body shapes.
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A post shared by Kim Kardashian West(@kimkardashian) on Aug 26, 2019 at 8:38am PDT
Skims is said to offer a “solution- focused approach to shape-enhancing undergarments”, and will be launched on 10 September.
But while Kim got points for using a diverse range of models, the 38-year-old entrepreneur was accused of using Photoshop to add her to the photo and make the models look picture perfect.
One comment says everyone looks natural, “except for Kim”.
Others expected to see the models representing real women, with another saying: “This isn’t that impressive dudes. Still no stretch marks, no cellulite, no scars or bumps or discolouration or anything besides smooth perfect skin. That ... just proves we still aren’t where we should be in representing the female body in media.”
Another wrote: “I understand you’re trying to spread body positivity and inclusiveness, but why airbrush all these beautiful women’s bodies? If you really want to stand up for women everywhere, then please stop photoshopping all these women.”
Calling her fans a “huge inspiration”, Kim said: “I love the idea that the pieces will be the closest thing to someone’s skin, skimming with amazingly soft and supportive fabrics which accentuate the best parts of our bodies.”