Kourtney Kardashian is promoting her new lifestyle website the way only the Kardashians can - by stripping.
The mother-of-three has been teasing her new business venture, called “Poosh”, on social media for weeks with a number of kaalgat pictures.
As the website finally went live on Tuesday, Kourtney, 39, posted another photo of her standing in just a pair of black panties, her bare chest covered with her hand and an iPad.
She captioned the image: “We’re live. poosh.com #pooshtheboundaries.”
But Kourtney wants to make sure you don’t just “follow suit” and mince around naked, she wants you to do it right - by blowing your cash on all sorts of pricey beauty products.
While claiming it’s important to “love the skin you’re in”, Kourt says if you want to look your best, you need the R1850 La Mer Replenishing Oil Exfoliator, which you can use to give your face and body a scrub.
She also recommends La Mer’s Body Creme Jar -only R4200 a pop - to lock in moisture to her skin, along with Dr Barbara Sturm’s R1850 Anti-Ageing Body Cream.
However, Poosh readers may want to take Kourtney’s advice with a pinch of salt, after she was accused of photoshopping her own naked pictures.
In the run-up to her site’s launch, Kourt shared a pic of herself nude in the bath with a full face of make-up on Instagram.
But she was mocked when the image appeared to have been digitally doctored to make her head look enormous compared to her tiny body - and pushed one of her legs into a very awkward position.