His predecessor, Heyneke Meyer, was often criticised for playing stampkar rugby.
But under Coetzee, the general public feeling is that he will bring sexy back to one of the nation’s favourite pastimes - watching the Springboks play.
It’s a task that surely takes some doing and new assistant coach Mzwandile Stick believes they will have to get the balance right in order to do so.
Stick says: “We’re on the right track at the moment where the players are given the opportunity and the freedom - if there are opportunities for them, they must go for it.
“Otherwise, if we’re not in control of the play, there’s also a kicking system in place where Louis Koen is in charge and the boys are responding very well at the moment.”
Commenting on what he brings to the side, Stick says: “My main job is to focus on the backline… I must also make sure that whatever I bring to the table must compliment the other guys that I’m working with which is Louis and [attacking coach] Johan van Graan.
“We need to find balance… if we’re not well organised as a coaching staff, it will also show on the field. At the moment, we’re on the right track - we know when to attack, we know when to kick also.”