Our conversation around how to keep our roads safer and reduce fatalities is far-reaching, not only in how to find solutions to the unnecessary loss of life but also in who is affected by careless stupidity on the roads.

As with many tragic experiences, it is the children who are most affected, as the most vulnerable members of our society.

Stats show that 80 pedestrians under the age of 15 were killed on Western Cape roads last year, and 62 percent of these young lives were under seven years old.

The important question here is, where do these kids learn their road safety behaviour? Not from the TV or their cellphones, they learn it from you. So if you cross the road without being totally aware and conscious of how you do it, they will learn to be reckless too.

If a small child is hit by a car, they will likely be hit in the head or chest, and are that much more likely to die. So there’s no margin for error here, no room for “well, I usually am more careful but that time I was in a rush” kind of thinking.

How you are seen to behave on the road is educating the next generation of pedestrians and drivers. The responsibility and the change begins with you.

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