Shortly after announcing she’s joining the Sony stable, Amanda Black released her new single, Thandwa Ndim.
The 25-year-old singer-songwriter says her new song has inspired her to start her Self-Love campaign which kicks off in Cape Town this week.
The bubbly songbird’s campaign launches in the same week gqom queen, Bongekile ‘Babes Wodumo’ Simelane, posted a video online of her allegedly being smacked by her boyfriend, Mandla ‘Mampintsha’ Maphumulo.
But Amanda says her campaign has nothing to do with Babes and it’s pure coincidence.
The campaign encourages mense to learn to love themselves enough to get out of abusive relationships.
“I want Thandwa Ndim to bring strength and courage to women who feel that they are trapped in toxic situations.
“I want these women to understand that they are not alone and they are truly loved.”
Amanda, who hails from the Eastern Cape, now aims to visit different provinces where she will have intimate talks with women who have been abused.
“I’m not going to do motivational speaking but I’m going there to listen to them, to hear what their story is,” she says.
Amanda is a full-time musician and says it’s been a rough two years trying to find the right record label for her.
Her big break came after she landed in the Top 7 on Idols SA Season 11.
The following year, she released her first album called Amazulu.
“There is life after not winning Idols,” she says with a smile.