Just before 12pm, people were alarmed by the sounds of sirens in the busy area.
Cops say an armed gang robbed a new store at the Old Biscuit Mill.
According to neighbouring businesses, the robbers targeted the DJI store, which specialises in drone technology, and opened only a week-and-a-half ago.
Police spokesman, Captain FC van Wyk, confirmed that four suspects, two of whom were armed, entered the shop around 11.30am and ordered the staff to lie down on the ground.
“According to reports four unknown males entered the shop, two positively armed. The suspects instructed everyone to lie down on the ground,” Van Wyk said on Tuesday.
“They then took several items from the shop and fled the scene in a red VW Golf GTI in an unknown direction. No shots were fired and no injuries were reported during this incident.”
A shop assistant at a nearby clothing store said the robbers were not masked.
“They walked in with faces like this,” she said, pointing at her own face.
She added that the gang crashed into another vehicle as they fled past the security boom at the entrance to the business complex in Albert Road.
Anyone with any information about this incident is kindly requested to contact Crime Stop on 08600 10111 or Woodstock SAPS.