The We Are Africa trade show will take place in Cape Town in May 2018.CREDIT: Flickr

 South African Tourism’s flagship travel trade show, previously known as Indaba – will take place from 8 to 10 May 2018 at the Inkosi Albert Luthuli International Convention Centre in Durban, preceded by a Business Opportunity Networking Day (BONDay) for exhibitors on 7 May.

A few days later, from 14 to 17 May 2018, We Are Africa will take place at the Cape Town Stadium, with South African Tourism as the headline partner – offering local and international buyers the opportunity to attend both trade shows and sample the cream of what the African travel and tourism marketplace has to offer. 

Commented South African Tourism Chief Executive Sisa Ntshona on the partnership between the two events: “It’s incredibly exciting for Africa’s Travel Indaba, one of our continent’s oldest and most popular travel shows, to have joined hands with the young, passionate and dynamic We Are Africa show to benefit tourism as a whole.

“We believe it’s a match made in heaven, as our shows are united by a common desire to showcase Africa’s attractions to the world’s blue-chip buyers and thereby get more people travelling to and around our remarkable continent. This pairing of travel show brands will incentivise buyers to attend both shows and gain a 360-degree perspective of the immense breadth and scope of Africa’s travel offering within a concentrated two-week timeframe.”

Ntshona said he was confident that the partnership would yield positive results in telling Africa’s tourism story, adding: “We look forward to making the two trade shows a collective shopping mecca for buyers looking for the best tourism offerings from Africa.”