And mense attending the celebrity-infused Coachella music festival are apparently lapping it up.
Kim dropped a list of essential festival items on her website that included the cigarette style designer pipe that allows daggakoppe to smoke on the down-low for just R90.
And the folks at Grasscity.com have been coining it since.
According to TMZ, Grasscity has been inundated with orders for the pipe, receiving more than 500 orders in just one day ... more than 16 times what they normally get.
Never underestimate the powers of persuasion of Kim K again...