An Ottery rapper and music producer says his new music is unique as there’s no swearing on it.
Garth Permall, aka Hef the Chef, the CEO of Island Roc Music record label, is launching a new album on Thursday featuring 13 up-and-coming and relatively unknown artists.
Garth tells Daily Voice: “What sets this album apart is that all the tracks have no profanity in it.
“What we wanted to show Cape Town was that a full hip-hop album can be produced without cussing and one that does not focus on the negative subjects that we have become accustomed to in rap music such as guns, violence and especially derogatory language aimed at gender.”
Hef the Chef approached the 13 artists in November, and each one could choose a beat he produced and write their own lyrics to it.
One of the artists, MK The Prince, says: “This project is one of those milestones that allowed me to reach out to youth from different walks of life, connect and create positive and beautiful music.”
Garth said the concept has been in the making for over six years.
“It was always my goal to bring out a hip hop album showcasing the best of Cape Town’s artists but it was never the right time.
“But since being retrenched in 2020, I found myself in a position to finally put the time and work in to get this album done.”
He adds: “There is this idea that only ‘one sound’ comes from Cape Town.
“We have international quality rappers that exist in this city and I wanted to bring all the diverse styles of rap together on one album.
“We are taking it back to what rap music was all about – storytelling and lekker beats.”
The Takeover is available for pre-order on all digital music streaming services.
The CD costs R100, contact Candice Permall at [email protected] or 072 146 6981.