Riri’s got a big voice and a bigger heart. And she’s not afraid to put her dollar where her mouth is.
The singer, 30, plans to donate the proceeds from her latest make-up pro- duct to a charity which helps women and kids.
Rihanna’s Clara Lionel Foundation, named for her ouma and oupa, will partner with the Global Partnership for Education and the Campaign for Female Education to provide scholarships to girls in Malawi.
The executive director of Rihanna’s charity, Justine Lucas, told Marie Claire: “We hope this collaboration allows the Fenty Beauty community to feel not only like they’re part of the CLF journey, but also that they can take action on issues they are passionate about.
Fenty Beauty Launches a Highlighter for a Great Cause https://t.co/oHQuD1ox4z via @marieclaire
— justine lucas (@justinealucas) August 27, 2018
“At the heart of our mission is the idea that everyone can play a part in creating a more just and equitable world by contributing in their own way.”
The Diamonds hitmaker is to donate the proceeds from each of her new highlighters to the foundation.
She’s been giving more attention to her fashion and beauty labels in recent years, insisting she’s made a conscious effort to produce products for “all body types”.
Rihanna added: “That was very intentional when I first started, even back with River Island. With [Fenty x Puma], I have so much freedom. I want everybody in my crew to have something.
“You don’t just design for yourself. You use your taste as the muse of everything. I like to play around with silhouettes.”
Last year Riri was named Harvard University Humanitarian of the Year for her charitable work, including helping to build a breast cancer screening and treatment centre in her native Barbados.
She’s also involved in a five-year bicycle programme in which a Chinese manufacturer is making and delivering the bikes to Malawi for free.