Channel in your creation: Cape Town TV makes logo design challenge
MANAGER: Karen Thorne
Cape Town TV calls on mense to let their creative juices flow and stand a chance of winning
R3 000 by designing its new animated sting to be aired on the channel and social media platforms.
The popular community channel is changing their brand identity from CTV to Cape Town TV and invited mense to take the new logo and reimagine it in a way that conveys the tagline “For You, By You”.
Station manager Karen Thorne says: “As a community TV channel, our mandate is to facilitate or encourage active community participation in the creation of the context of the channel.
“This is just an opportunity through the marketing and rebranding to also give creatives an opportunity to create a sort of on air branding.”
“We would like animation artists and other artists to take the logo and tagline we have created and basically animate it and send to us stings and if those stings are usable then we will pay those people to air those stings.
“We have budgeted for up to 10 stings, just giving an opportunity for people to pitch their ideas and if they are selected they will be paid and their sting will be on air for at least a year or so.
“The channel itself is a space for creative expression.”
You can overlay the logo with moving or still images or morph the logo into different devices to illustrate that Cape Town TV is available digitally both on air and online.
Stings must be between five to 10 seconds containing original or copyright-free music with a hi-def format.
To enter, download the new logo from the Cape Town TV website and send your animated sting to [email protected] by November 23.