Lady Gaga stripped kaal to make sure her beauty products sell like hot cakes.
The pop star looked vuurwarm – and almost unrecognisable – in promotional images she posted on her Instagram account for her brand Haus Labs.
The Poker Face hitmaker shared a topless snap of her spread out on the floor surrounded by her make-up products.
She also posted a picture of her wearing an itsy bitsy white two-piece bikini set on Monday, which showed off her lekker lyfie.
She finished the look with a faded aqua blue hairdo, and sported a fierce and long manicure of ombre brownish nails.
Her make-up featured heavy eye shadow and a luscious dark crimson lip.
But the focus was Lady G’s bronzed skin, which glowed from the inside.
Alongside a shot of the make-up compacts last Thursday, she wrote: “I’ve always believed in the power of make-up to elevate self-love.
“These bronzer and blush duos from @hauslabs are meant to celebrate the heat of your passion.”
She added: “I’ve named them Heat Spell and Head Rush to indicate the ecstasy of celebrating you.”
Gaga, 34, launched Haus Laboratories as a vegan and cruelty-free cosmetics brand in September 2019.
It is the first major beauty line to launch exclusively on Amazon, released in nine countries including the UK, US, France, Japan, and Germany.
The first products included lip liner, lip gloss, and liquid-to-powder shimmer.
The company’s mission is to spread kindness, bravery, and creativity by providing tools for self-expression and reinvention.