A Chinese detergent maker has apologised for a TV advertisement that has been labelled racist.
In Qiaobi laundry detergent’s ad, a black man tries to bowl an attractive Chinese woman, who calls him over.
She then stuffs a packet of detergent in his mouth and shoves him head-first into a washing machine.
Thereafter, the woman opens the lid and a fair-skinned Asian man pops out.
The ad aired in April but went viral on YouTube last week, racking up millions of views within a few days.
Chinese and foreign internet users condemned it as racist.
The company said in a statement: “We express our sincere apologies and sincerely hope that the many internet users and the media will not read too much into this.”