SABC lost millions without ‘Days’

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August 13, 2016
SABC lost millions without ‘Days’

MONEY SPINNER: 'Days of Lives' was dropped but returned due to popular demand

SABC sources reveal that the popular American soapie brought in millions of rands in advertising revenue.

The SABC got rid of Days of our Lives, despite the soapie earning it a R10 million a month in revenue.

Days was canned on June 20, but has since made a comeback after a huge public outcry.

SABC sources reveal that the popular American soapie brought in millions of rands in advertising revenue, in its weekday 5pm prime time slot, according to City Press.

SABC spokesman Kaizer Kganyago would yesterday neither confirm or deny these claims, telling Daily Voice: “As a broadcaster that kind of information is confidential.”

Meanwhile, Days might have made a comeback on SABC 3, but viewers shouldn’t hold their breath that other international shows will follow suit.

The soap, and reality shows Survivor and The Amazing Race, were kicked to the kerb when the SABC rolled out its 80 percent local TV content plan.

Days has since been reinstated, but in a new, very awkward time slot. It returns on Monday, 22 August, at 11.30pm.

Kganyago says the comeback was due to mense rekking their bekke: “We said that we would listen to viewers if they spoke out and we did do that here, while still implementing our local content strategy.”

This means there were enough angry soapie fans who tweeted, sent Facebook messages and phoned the SABC’s call centre to warrant them bringing back the residents of Salem.

But he said the same could not be said of Survivor and The Amazing Race as they did not generate the same attention.

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