Radio goes 90% local

Radio goes 90% local

Local artist AKA and others took to Twitter to express their excitement over SABC's decision. CREDIT: Sourced

SA artists and DJs praise SABC rule

If you’re a fan of Rihanna, Nicki Minaj and Beyoncé, you will have to find another radio station to tune into from now on to listen to their jams.

Local musicians and radio djs are thrilled after the SABC announced that all its 18 radio stations will have to give South African music a bigger slice of the playlist pie.

Making the announcement yesterday, the SA Broadcasting Corporation said at least 90 percent of the music must be local in an effort to boost and prioritise homegrown content.

Award-winning singer and songwriter Lira says the announcement marks an “incredible time” for South African music.

Sharing the good news with his Twitter followers, rapper AKA ruffled the feathers of the Beyhive.

He first tweeted: “…I’m sure the big record companies are pissed …. They still have to sell Beyoncé and Rihanna albums etc ya know …”

A fan then told him to “Keep Beyoncé’s name out of your mouth!”

Never one to back down from a fight, AKA responded: “Beyoncé can kiss my South African @ss! You piece of s***,” while asking another fan: “Are you brain dead? ARE YOU? The greatest news in SA music has just broken and you want to talk about Beyoncé.”

SABC spokesman Kaizer Kganyago said the 90 percent local music must be played across all genres, with a “special focus” on kwaito, jazz, reggae and gospel.”

Good Hope FM breakfast show DJ Nigel Pierce says the decision was long overdue.

“There is obviously a lot of skepticism, but bottom line: the South African music industry is phenomenal and this will inspire our artists to up their game. It will mean more concerts, more employment and more support for our local artists.”

“Our first run of 90 percent SA music was [yesterday] morning and we did pretty well.”

He reassured listeners that he is “still going to play a little Rihanna, Drake and Fetty Wap”.

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