We all express our God- consciousness in a different way during this holy month; some of us by giving a bit more than usual, or by praying a bit more, while others tend to become more conscious of the way in which they choose to cover themselves.
The spoggeragste salaah tops, doekies and koefieyatjies are donned by the Muslim community, who show more intent with regards to visually demonstrating the beauty of the Islamic religion during the Ramadaan period.
Like a casting director once told me: “Piekaan, it is easier to play a character if you already look the part.”
With so much competition coming from international clothing brands – assisted by the American marketing and media machine that’s feeding our youth “the latest trends in fashion” – something as simple as clothing yourself has turned into a kopseer.
The youth are faced with a variety of choices with regards to fashion and half the time these choices only cover them halfway, I think largely due to the fact that the Kardashians of the world are dominating the social fashion sphere. Kanye? Ek kannie!
My ouma het my geleer: “My klong, bedek jou oura.”
I’m an ’80s baby so for a Nevada and check shirt tjoklit brown grasshopper met n koefiyah was the thing on a Labarang.
I never really embraced the skinny jeans craze, it’s probably because I prefer to have some extra space around my waist; the type of comfort one can only find in those KAPARANG salaah broekies.
Men are still conservative with regards to halaal fashion, ’n koefiyah is somtyds genoeg.
Some Muslim women, on the other hand, really go the extra mile by dressing up in the most stylish hijaab, gestiek as if it is straight out of a Saudi Arabian catalogue.
Nay, een ding, die Kaapse gallies het style met ’n doek stiek.
Peer pressure can be a dangerous weapon in the hands of money- hungry people, particularly the ones who are already manipulating the minds of the youth by teaching them that more is better and less is lower.
As parents, we need to know where to draw the line because while we give in to our children and purchase them one jeans valued at R3 000, we need to remain conscious that with that one pair of jeans we could probably have fed a few disadvantaged families.
In my opinion, it is a better choice to support homegrown local brands and our own small businesses and entrepreneurs, because unlike the international brands, when our people start businesses, and when they make intention to give back, they do so with complete consciousness of you and I… we, the community!