Oh for crust’s sake!



May 22, 2016
Oh for crust’s sake!

SOARING PRICES: Bread costs 17.5 percent more than last year.

Mense urged to fight rising bread prices.

Mense gatvol of soaring bread prices have been encouraged to take a stand, as the price of brood now costs 17.5 percent more than it did a year ago.

Consumers are being hammered by the rising cost in food prices, with fruit and vegetables costing a whopping 24.4 percent more, according to the latest national consumer price indicators released by Statistics SA.

The South African Food Sovereignty Campaign (SAFSC) believes the wholesale price of bread in the Western Cape is above the country’s national average, reports the Cape Argus.

SAFSC’s Imraahn Mukaddam, who also serves the National Consumer Network, said the bread price was “unrealistically high” and that major bread producers are reaping the rewards from their profits.

Mukaddam, aka the “Bread Champion” who exposed price-fixing, said: “This is having a knock-on effect, forcing the upward trajectory of the rest of the economy because people are spending a substantial portion of their disposable income on food.”

An average loaf of white bread in the Cape costs between R11 and R14.

The SAFSC wants the government to investigate the high food prices.

People are urged to join a picket in Cape Town next week, to follow on from last week’s march in Joburg.

Mukaddam said mense had become complacent at accepting increases because of media attention on the weak economy, plummeting Rand and the drought.

But he said the actual production costs had to be investigated, given that fuel was cheaper than last year and the international price of grain had also dropped.

GrainSA said it expected the price of bread to have decreased in December, but this hadn’t materialised.

Jannie de Villiers, GrainSA chief executive, said last month: “The wheat price only contributed 18 percent to the bread price, and was being used as an ‘excuse’ to drive up the price of bread.”

Mukaddam alleged that major food producers were “monitoring” each other and adjusting their prices accordingly.

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