The iconic red phone booth in London has been converted into a fully connected online showroom.
You enter the phone booth by getting a code from Peugeot and inside there’s a tablet connected to their online portal, where you can browse, finance and ultimately order a new car.
You then visit a normal dealership for a test drive. Since the system went live in January a million customers have logged on and the 208 is the model most ordered, accounting for two in every five cars bought online.