This Nigerian music man is hitting all the right keys and it’s all thanks to Snoop Dogg.
Jaye Keyz, 33, was born and raised in Nigeria and it was there that he accidentally discovered the keytar – a mash-up of the guitar and keyboard where the keyboard is played like a guitar.
“I got it in 2008 because I saw it in the music video Sensual Seduction by Snoop Dogg,” Jaye says, laughing.
Jaye says he was raised on a diet of classical music like Mozart, Bach and Beethoven as well as gospel tunes.
He is trained to play all the usual conventional instruments – piano, keyboard and guitar – but it’s the oddly shaped keytar that has stolen his heart.
“When I saw it in the Snoop music video, I immediately went online because I wanted one. I didn’t even know what it was called at the time,” he says.
“It’s like a synthesiser type music, I can play any kind of music on it, hip hop, house, anything,” says Jaye.
It’s his recent version of the Swedish House Mafia track Don’t You Worry Child and his music video for the track that put him on the SA musical map.
The instrument was actually quite popular in the 80s but has since then fallen out of favour.
“I’ve seen Kirk Whalum, Dr Duda from MiCasa and DJ Euphonik playing it,” he adds.
Jaye is now based in SA and hopes that his musical melodies will catch on.
“I’m releasing a single called Dancing,” he says.