After being a finalist on The Voice SA, songbird Lana Crowster is determined to keep her voice on the airwaves.
The bubbly girl from Belhar has had an incredible year which started when she was selected to perform on stage of the Sekunjalo Jazz Concert in March.
She followed that up by making it to the live shows on The Voice SA on M-Net, a reality show she says was a “great platform” to showcase her talents to the nation.
“The validation that I got from both experiences was great, because it just proved that I was where I belonged, at the centre of the stage and not as a backing singer,” she says.
And days after the dates were announced for The Voice SA Season 2 auditions, Lana says it’s not something singers must take lightly.
“It’s hard work in between the Sunday shows and it’s not all glitz and glam,” she cautions.
And in this age of social media, she advises singers to grow a thick skin and fast.
“It can be brutal, the internet trolls and mean comments. But if you know why you’re there, you’ll get through it,” she says.
She released her own music before she entered The Voice SA and now looking to build on that success.
She’s made the bold move to not sign a deal with a record company because she says “if you’re a true artist, you really don’t need a record label and all the things that they tie you down to.”
Lana adds: ““I am going to be releasing a single soon called The Runaway and hopefully my full album early next year.”
Asked how she feels about her future as a singer, she laughs: “I have Beyoncé level confidence.”
And it’s with this go-getter attitude that she is getting onto stage at The Roxy Bar at GrandWest for her very own show on 13-15 October.
The show, A Night Out with Lana Crowster, is going to be “a chance for people to see and hear the real me”.
There are a few “surprise guests”, which may be a reunion of The Voice SA singers.
Tickets are on sale for R150 at Computicket.