Gigi Hadid is on a mission to challenge women to a healthier lifestyle with Reebok.
The sportswear giant’s Never campaign’s mission is to motivate women to be more physically active as a way of escaping social pressures.
Gigi is also a strong believer that Reebok’s three prominent principles that exercise holds social, physical and mental benefits of fitness is on point.
The young supermodel was captain of her school’s volleyball team, and she learnt that the being active was the only time her mind was at peace.
“When I was a competitive athlete, I used to be so focused on being perfect that my coaches would take me out of competing all together. I’d focus on my mistakes which bred more missteps – a domino affect. Until I learned to change the channel, to re-focus, re-set. It was my mistakes, my imperfections that motivated me most,” says Gigi.
“Working out isn’t only physical for me. It’s mental.It helps me to escape the noise in my heard and is the time my mind goes quiet,” she added.