When the Patriotic Alliance launched their election campaign with #joudingmoetpyn, they probably didn’t expect it to take off like a bag of crackers.
The coloured slang slogan has become a cultural phenomenon on the Cape Flats, and is being used willy nilly to heckle anyone standing in your way.
But it was a clever move by party leader Gayton McKenzie, who believes he is simply speaking the language of the masses.
“For too long coloureds have been playing black or white. Ons moet onsself wees. We have got so many supporters simply by being ourselves. My antie se nou die dag ek bel haar nie eens nie, my ding gaan pyn. This is who we are. Patricia de Lille moet oppas, haar krag kom trip,” says a laughing MacKenzie.
On Facebook, mense are competing to see who can come up with the wittiest slogan to rival #joudingmoetpyn.
Shafiek Mogamat Joseph started the whole thing with “jou deeg moet beweeg”, and later said, “jou holle moet hande klap”.
While Luwane Brodick Pearson reckoned: “Jou poephol moet brand.”
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