e.tv has buried popular show Ashes to Ashes.
The telenovela was launched as competition to SABC’s Generations: The Legacy, but will not be renewed for a third season.
The channel confirmed this in a statement, saying: “After two successful seasons of high drama, e.tv’s telenovela Ashes to Ashes comes to an end with a nail-biting finale on Friday September 2, at 8pm.”
The news may come as a shock to fans who have followed the show religiously since its highly-publicised debut last year.
e.tv have maintained that the reason behind canning Ashes to Ashes has nothing to do with a lack of viewership.
“We are pleased with the success of Ashes to Ashes and humbled by the loyal following that the telenovela enjoyed over its two-season run.
“Part of our strategy is to ensure that we keep the 8pm slot fresh, with gripping, authentic local content that resonates across South Africa.
As a result, we will be saying goodbye to Ashes to Ashes and introducing a new telenovela, which will debut on Monday September 5, at 8pm” e.tv’s Managing Director Marlon Davids said.
The show has featured some of the biggest names in the South African acting industry, including: Tina Jaxa, Nambitha Mpumlwana, Patrick Shai, and Zenande Mfenyana.